Add Quiz Revenue Report to Google Analytics

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Universal GA

You can build your own Custom Report or you can download our Custom Report and add it to your Google Analytics account.

What data will you see in the report?

  • Number of sessions
  • Conversion Rate
  • Average Cart Value
  • Revenue

Import our custom report

You can download the report following this link.

Once you click the link, you’ll have to select the view to import it. It will appear under Customization -> Custom Reports.

The report enables you to see how much revenue the quizzes have generated and attribute the original source/medium of the traffic. Additionally, it lets you compare the performance of the quizzes against the rest of the store (look at “Avg. for View”).

Here’s how it looks:

Build your own report

If you’d like to build your own report, you can use the image below as inspiration.

Note: 

In the ACQUISITION dashboard, the “Revenue” based on the (reveneuehunt source / medium) amount indicates the people who purchased immediately after taking the quiz.
The custom report indicates the original source/medium of people who took the quiz and ended up purchasing.
Note that the amount differs from the other report because there might be people who took the quiz, closed it after seeing the results, and ended up purchasing later.
 

Add Top Recommended Products report to Google Analytics

Download this custom report which shows the top-recommended products from your Product Recommendation Quiz in Google Analytics.

Just click on this link to add the report to your Google Analytics account.

Add Top Products Added to Cart report to Google Analytics

Download this custom report which shows the top products added to the cart via your Product Recommendation Quiz in Google Analytics.

Just click on this link to add the report to your Google Analytics account.

GA4

Add a Quiz Revenue exploration to your Google Analytics 4

You can build your own exploration of quiz revenue in your Google Analytics 4 account.

The exploration enables you to see how much revenue the quizzes have generated and attribute the original source/medium of the traffic.

Here’s how it looks:

You can simply re-create the following report and add it to your GA4 account as a new exploration.

Guidelines:

  • Remember to filter the data by the Event name “recommendation”, which allows you to see only the responses from the quiz.
  • Session source/medium indicates the original source of the traffic.
  • Sessions indicate the number of responses from the quiz (aka a number of sessions that reached the results page).
  • Total Revenue indicates the revenue associated with the quiz.

 

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