Tag
#personalisation
2 articles
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Oct 31, 2024 · Paulina Chodura
Shopify customer-data tools: 8 picks for personalisation and growth
The Shopify apps that pay back when you use them as a stack: zero-party data, behaviour, reviews, support, lead capture, and Shopify's native analytics.
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Oct 25, 2024 · Paulina Chodura
Skinology case study: personalised, dermatologist-led skincare quiz
How Chilean brand Skinology uses a personalised quiz and an in-house AI model to formulate dermatologist-reviewed skincare for each customer.
Most shoppers leave because they can't find the right product