RevenueHunt and ActiveCampaign: Tools That Do the Selling For You

6-3-2025   eCommerce Shopify Apps Tips & Tricks

Personalization is key to capturing customer interest and increasing conversions. With RevenueHunt’s Product Recommendation Quiz, merchants can provide tailored product recommendations while collecting valuable customer data. By integrating this quiz with ActiveCampaign, eCommerce businesses can easily transfer quiz data into their email marketing and CRM system, allowing for automated follow-ups and personalized customer journeys.

This article will guide you through integrating RevenueHunt with ActiveCampaign and explain why this connection is a game-changer for eCommerce brands.

 

What is ActiveCampaign?

ActiveCampaign is a powerful customer experience automation (CXA) platform that combines email marketing, CRM, and automation to help businesses engage with their audience effectively. It allows eCommerce merchants, service providers, and enterprises to create personalized marketing campaigns, automate customer interactions, and track leads throughout the sales funnel. With features like dynamic email sequences, lead scoring, predictive sending, and segmentation, ActiveCampaign enables businesses to nurture relationships, increase conversions, and streamline their marketing efforts.

What is the RevenueHunt App?

RevenueHunt is an advanced quiz-based product recommendation platform designed to help eCommerce businesses personalize their shopping experience and boost sales. It allows merchants to create interactive quizzes that guide customers toward the best product choices based on their preferences and needs. The app captures valuable customer insights, helping businesses build targeted email campaigns and improve retargeting efforts. Integrated with platforms like Shopify, Klaviyo, and ActiveCampaign, RevenueHunt imporves customer engagement, increases lead generation, and ultimately drives higher conversions for online stores.

 

 

Why Should eCommerce Merchants Integrate RevenueHunt with ActiveCampaign?

Integrating RevenueHunt app with ActiveCampaign gives you a powerful system for capturing, nurturing, and converting leads—ensuring your eCommerce business stays ahead of the competition. 

🤝 Capture High-Intent Leads

Visitors who complete your product recommendation quiz are already interested in your products. By syncing their responses with ActiveCampaign, you can nurture these high-intent leads with personalized follow-ups.

📩 Personalized Email Marketing

With quiz data mapped to customer profiles, you can segment your audience based on preferences, needs, and buying behavior. This allows for targeted email campaigns that drive higher engagement and sales.

🔄 Automated Follow-Ups

ActiveCampaign’s automation features enable merchants to set up follow-up sequences that educate, engage, and convert customers over time.

🙋🏻‍♂️ Improved Customer Insights

Syncing quiz data with ActiveCampaign provides a deeper understanding of your customers, helping you refine marketing strategies and improve product offerings.

 

 

How to Integrate RevenueHunt with ActiveCampaign

Integrating RevenueHunt with ActiveCampaign allows you to collect customer preferences and use them to create targeted email campaigns, automated follow-ups, and improved customer segmentation. Follow these simple steps to connect your quiz to ActiveCampaign:

 

Option 1:

You can initiate the connection from within ActiveCampaign:

1. Go to the Apps menu in ActiveCampaign and search for Product Recommendation Quiz.

2. Select the quiz icon and follow the provided setup instructions. During the setup process, you will be prompted to enter your ActiveCampaign API Token. This token is essential for linking the quiz data with your ActiveCampaign account and can be found in the Connect > ActiveCampaign section of the app.

 

Option 2: 

1. Log into your RevenueHunt account and open the quiz you want to integrate.

2. Navigate to the Connect Tab to access integration options. Copy the API Token, then locate the ActiveCampaign integration and click ‘Connect’.

3. You will be redirected to a configuration page where you must enter your ActiveCampaign API token.

4. Choose the quiz you want to sync and map quiz response fields to corresponding ActiveCampaign fields to ensure data flows correctly.

5. Once your fields are mapped, confirm the integration, and your quiz will start sending data to ActiveCampaign automatically.

 

Updating Contact Profiles with Quiz Data

When integrating RevenueHunt with ActiveCampaign, one of the biggest advantages is the ability to enrich contact profiles with detailed quiz data. This is crucial because it enables eCommerce merchants to build deeper customer insights, improve segmentation, and personalize marketing efforts. Without this data, email marketing campaigns remain generic, leading to lower engagement and conversion rates.

After integration, you can enrich ActiveCampaign contact profiles with valuable quiz data, including:

• Email & Name – Essential for personalized email marketing.
• Quiz ID & Name – Helps track which quiz the lead completed.
• Response ID – Unique identifier for each response.
• Tags – Enables segmentation based on quiz answers.
• Recommended Product IDs – Allows for product-based follow-ups.

 

Adding Custom Fields in ActiveCampaign ensures that all this valuable data is correctly stored and utilized.

To add custom fields in ActiveCampaign:

1. Navigate to Lists > Manage Fields.

2. Click Add Field and enter a relevant name.

3. Ensure these fields are correctly mapped in the RevenueHunt integration settings.

 

After that, all the new contacts from the quiz will receive more custom information.

 

 

Automating Follow-Up Emails with ActiveCampaign

In eCommerce, timing and personalization are key factors in turning potential customers into paying ones. Many shoppers take product recommendation quizzes because they’re actively searching for solutions. However, not all of them buy right away. By automating follow-up emails with ActiveCampaign, merchants can stay engaged with these high-intent leads, pushing them toward a purchase without requiring manual intervention.

To maximize the impact of quiz data, you can set up email automation sequences:

1. In ActiveCampaign, navigate to the ‘Automations’ menu and click ‘New Automation.’

2. Choose ‘When a contact submits a quiz’ as the trigger and select the RevenueHunt quiz from the list.

3. Design Your Email Sequence. Thank the customer for taking the quiz and introduce your brand. Highlight their recommended products. Offer additional resources, customer testimonials, or limited-time discounts.

4. Use the quiz data stored in ActiveCampaign to personalize each email. For example, include a direct link to their quiz results or tailor content based on their preferences.

 

Note: Currently, RevenueHunt only sends recommended product IDs to ActiveCampaign, not full product details. However, merchants can use the a workaround. To show any products in an ActiveCampaign you may need to connect your ActiveCampaign to Shopify first. Then by adding a product block, you should be able to display products from specific collections. It could be possible to add multiple product blocks and have them shown or hidden based on the recommended product ID, however, this option has not been yet tested thoroughly.

5. Once your automation is live, monitor its performance and tweak email copy, timing, or segmentation for better results.

 

 

How This Benefits eCommerce Merchants

Integrating RevenueHunt’s Product Recommendation Quiz with ActiveCampaign empowers eCommerce merchants to capture, nurture, and convert high-intent leads with automated, personalized email campaigns.

✅ Saves Time & Increases Efficiency

✅ Drives Higher Conversions

✅ Reduces Cart Abandonment & Boosts Repeat Sales

Instead of manually following up with each customer, merchants can set up automated email sequences that run in the background. This ensures every quiz taker receives timely, relevant communication—whether it’s a welcome email, product recommendation, or discount offer.

Customers who receive personalized follow-ups based on their quiz responses are far more likely to engage. For example, if someone showed interest in skincare for sensitive skin, they can receive emails showcasing products tailored to their needs, along with educational content and social proof to reinforce their decision.

By integrating RevenueHunt with ActiveCampaign, merchants can use quiz data to re-engage customers who didn’t complete a purchase. Automated emails can also be used for loyalty programs, cross-selling, and re-engagement campaigns, helping to increase customer lifetime value.

By following the steps outlined in this guide, you can create a powerful post-quiz experience that imporves customer engagement and sales.

Ready to take your email marketing to the next level? Connect your RevenueHunt quiz with ActiveCampaign today and watch your conversions rise!

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