How to Track and Maximize Quiz-Driven Revenue in Shopify

20-2-2025   eCommerce Sales Funnels Shopify Apps Tips & Tricks

ECommerce is becoming more competitive by the day, and every online store owner is looking for innovative ways to increase conversions and maximize revenue. If you’re using product recommendation quizzes on your Shopify store, tracking their impact on sales is crucial. With RevenueHunt’s tracking features, you can directly measure how quizzes contribute to your store’s bottom line—and use this data to scale your business.

 

Why Tracking Quiz Revenue Matters for Your Business

Quizzes are powerful conversion tools, but without proper tracking, you may not realize how much revenue they’re actually generating. By monitoring quiz-driven purchases, you can:

✔️ Prove the ROI of your quizzes – Know exactly how much revenue is coming from your quiz and justify the investment.

✔️ Optimize quiz performance – Identify high-converting quizzes and fine-tune those that underperform.

✔️ Personalize marketing efforts – Use quiz insights to refine your retargeting and email marketing campaigns.

✔️ Make data-driven decisions – Understand customer behavior and adjust your sales strategy accordingly.

With these benefits in mind, let’s explore how RevenueHunt helps you track and use quiz revenue effectively.

 

How to Track Revenue with RevenueHunt App

With the RevenueHunt app, eCommerce merchants have multiple ways to track revenue and gain valuable insights into their quiz-driven sales.

→ The Shopify Revenue Report feature directly links quiz interactions with order data, showing metrics like total orders, revenue generated, and average order value.

→ Shopify Order Tagging allows merchants to see quiz answers directly within their order notes, making it easy to personalize follow-ups and segment customers.

→ For deeper analytics, merchants can integrate Google Analytics, tracking quiz engagement, product recommendations, add-to-cart actions, and purchase conversions.

Additionally, custom event tracking with JavaScript allows merchants to log specific quiz interactions for advanced reporting.

These tools empower merchants to measure ROI, optimize quizzes for better performance, and refine their marketing strategies for increased revenue.

 

→ Track Quiz Revenue with Shopify Revenue Report 📊

 

RevenueHunt’s Shopify Revenue Report feature provides Shopify merchants with a transparent view of how quizzes impact sales. By linking your quiz with Shopify’s order tracking system, you can easily monitor customer purchases tied to quiz recommendations.

 

1️⃣ Enable Shopify Revenue Tracking

  1. Activate Order Notes – Make sure Order Notes are enabled in your Shopify Theme Settings. This allows quiz purchase data to be recorded.
  2. Connect to Shopify Reports – In the RevenueHunt app, navigate to the Connect tab and locate Shopify Revenue Report (Beta). Click ‘Connect’.
  4. Grant Access – Provide the necessary permissions to allow RevenueHunt to access your order data.
  5. Publish Changes – Click ‘Publish’ to finalize the setup and start tracking.

2️⃣ View Your Quiz Revenue Data

Once connected, visit Metrics > Analytics in the RevenueHunt app to track:

how to track revenue report metrics

  • Number of Orders – The total number of purchases driven by quiz recommendations.
  • Total Order Value – The cumulative revenue from quiz-driven sales.
  • Average Order Value – The average amount spent per quiz-generated order.

3️⃣ Maximize Revenue Attribution

For best results, ensure that customers add products to their cart directly from the quiz results page and proceed to checkout immediately. Delayed purchases won’t be attributed to the quiz, so optimizing your checkout flow is key.

 

💡 Pro Tip: Adjust your Results Page Checkout Settings to ensure users go straight to the cart after completing the quiz.

 

→ Gain Deeper Insights with Google Analytics 📈

 

While Shopify Revenue Reports show direct quiz-driven sales, integrating your quiz with Google Analytics provides a more granular view of customer behavior. This helps you analyze quiz engagement, detect drop-off points, and improve conversions.

 

1️⃣ Connect Your Quiz to Google Analytics

  1. Navigate to the Connect tab in RevenueHunt.
  2. Locate Google Analytics and enter your GA4 Tracking Code.
  3. Copy your Measurement ID from Google Analytics and paste it into the RevenueHunt app.
  4. Publish the changes to activate tracking.

2️⃣ Monitor Quiz Interactions and Sales

Once set up, Google Analytics tracks:

  • Quiz starts, views, and completion rates.
  • Choices selected and product recommendations.
  • Add-to-cart actions and checkouts.
  • Revenue generated by quiz-driven sales.

how to ga events

Navigate to Engagement > Conversions > Event Name > Purchase to view revenue data. Add a Source column and look for ‘revenuehunt’ to isolate quiz-driven purchases.

how to ga revenue2

 

3️⃣ Optimize Based on Data Insights

Using GA4, you can:

  • Identify high-performing quizzes and optimize lower-performing ones.
  • Track traffic sources leading to quiz engagement.
  • Improve user flow and reduce quiz abandonment rates.

 

💡Pro Tip: Want more control over tracking quiz interactions? Use custom JavaScript to manually log events based on user actions. Simply embed our callback function into your theme.liquid file to track specific quiz events, like selections and conversions. Customize the script by defining your event name, category, and value to match your tracking needs. Regularly monitor and adjust to ensure optimal performance. Need help? Check out our FAQ on custom integrations for step-by-step guidance! 🚀

 

→ Use Quiz Answers 🔖 to Improve Sales & Customer Retention

 

Once you’ve gathered revenue insights from the RevenueHunt app, you can use this data to fine-tune your sales strategy and boost conversions. Start by analyzing which quiz paths lead to the highest order values and optimize those questions to drive even better recommendations.

Use Shopify Order Tagging data to create hyper-personalized email campaigns, offering customers complementary products or special discounts based on their quiz responses. With Google Analytics tracking, identify where users drop off and refine your quiz flow to keep engagement high. Additionally, leverage this data for retargeting ads, ensuring that potential customers who engaged with the quiz but didn’t convert see personalized product ads based on their selections.

By continuously refining your quiz and marketing approach using real-time revenue tracking, you can increase repeat purchases, reduce abandoned carts, and maximize customer lifetime value.

 

(Extra) Enable Shopify Orders Tagging & Use Quiz Answers to Drive Repeat Purchases

Ensure your quiz is connected to Shopify Customers.

Activate Order Notes in Shopify Theme Settings.

In RevenueHunt app, go to the Connect tab and locate Shopify Orders Tagging (Beta), click ‘Connect’.

Publish the changes to apply the updates.

Now, every order in Shopify will include quiz-related tags, helping you:

Personalize marketing campaigns based on customer preferences.

Upsell and cross-sell by recommending complementary products.

Build loyalty by tailoring offers based on quiz responses.

how to show quiz answers on orders example1

 

 

How does it work in practice?

Let’s think of SkinGlow, a Shopify-based skincare brand, faces a common eCommerce challenge: high bounce rates and low conversion rates. Despite offering a wide range of high-quality skincare products, many customers feel overwhelmed by choices and leave without making a purchase. To solve this, SkinGlow introduces a skincare routine quiz using RevenueHunt, designed to help customers find the perfect products for their skin type.

The quiz asks users about their skin concerns, preferences, and lifestyle, providing them with a personalized skincare regimen at the end. To evaluate the impact of this new tool, SkinGlow integrats their quiz with Shopify Revenue Reports and Google Analytics, allowing them to track quiz-driven purchases and optimize their marketing strategy.

→ By enabling Shopify Revenue Tracking, SkinGlow gains insight into key revenue metrics such as the number of orders, total revenue generated from quiz-driven sales, and average order value. This data helps them refine their checkout process, ensuring that customers who engage with the quiz add products to their cart directly from the results page and proceed to checkout immediately, preventing drop-offs in the purchase journey.

→ Additionally, Google Analytics integration allows SkinGlow to track quiz drop-off points, analyze customer behavior, and pinpoint which traffic sources drive the highest engagement. By using this data, they optimize their ad spend by directing paid traffic to the quiz instead of individual product pages, which leads to a 25% increase in conversions.

→ To further maximize sales, SkinGlow activates Shopify Orders Tagging, enabling them to store quiz responses in Shopify orders. This allows them to send highly personalized post-purchase emails featuring complementary products based on quiz results, launch retargeting ads that remind customers of their personalized recommendations, and improve email segmentation to nurture leads more effectively.

The results were remarkable: a 30% increase in total revenue from quiz-driven sales, a 40% boost in email marketing conversion rates, and a 25% reduction in cart abandonment, as the quiz helps simplify product selection. By using RevenueHunt’s tracking features, SkinGlow successfully transforms their customer journey, turning engagement into measurable revenue growth.

 

Your eCommerce Success 🤝 with RevenueHunt

Tracking quiz revenue isn’t just about numbers—it’s about understanding your customers and making smarter business decisions. By integrating RevenueHunt with Shopify and Google Analytics, you can:

✔️ Measure the true impact of your quizzes on sales.

✔️ Optimize your quiz funnel to increase conversions.

✔️ Use data to personalize marketing and boost retention.

✔️ Confidently scale your business with data-driven insights.

Ready to unlock the full potential of your quizzes? Connect RevenueHunt today and start tracking your quiz-driven revenue like a pro!