Category
Sales Funnels
10 articles
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Jun 19, 2026 · Paulina Chodura
Sales funnel stages: AIDA + the post-purchase stage
AIDA (Attention, Interest, Desire, Action) mapped to real ecommerce mechanics, plus the 5th stage (post-purchase) that compounds LTV in 2026.
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May 27, 2026 · Paulina Chodura
11 ecommerce sales funnel examples that convert in 2026
11 ecommerce sales funnel examples from real Shopify stores and DTC brands, plus the funnel stages that drove the results and how to build your own.
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May 5, 2026 · Paulina Chodura
Klaviyo zero-party data: from empty list to +267% RPR
How quiz-driven zero-party data turns empty Klaviyo profiles into revenue-generating segments. The graveyard problem and the native-integration fix.
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Oct 31, 2024 · Paulina Chodura
Shopify customer-data tools: 8 picks for a 2026 stack
The Shopify apps that pay back when you use them as a stack: zero-party data, behaviour, reviews, support, lead capture, and Shopify's native analytics.
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Aug 15, 2024 · Paulina Chodura
Mailchimp for post-quiz email marketing
Connect your product quiz to Mailchimp, segment leads by customer tags, and trigger personalised email automations. Setup, by platform.
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Jul 25, 2024 · Paulina Chodura
Automate post-quiz emails with Shopify Flow
Connect your quiz to Shopify Customers, tag responses, and trigger Shopify Flow automations for personalised post-quiz email campaigns. Setup, by platform.
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Jun 13, 2024 · Paulina Chodura
Customer tags in a product quiz: Klaviyo + Shopify orders
Customer tags activate quiz answers in Klaviyo (3x revenue per send) and on Shopify orders. The full Shopify + Klaviyo playbook with a haircare example.
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Mar 18, 2022 · Paulina Chodura
Quiz follow-up emails: the lifecycle flows that lift revenue
Five post-quiz Klaviyo flows that compound revenue: results delivery, cart abandonment, browse abandonment, replenishment, cross-sell and win-back. With industry timing, integration tiers and a worked revenue example.
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Feb 21, 2022 · Paulina Chodura
Skincare quiz guide for Shopify and WooCommerce (2026)
Skincare quiz guide for Shopify and WooCommerce: 6 quiz types, build steps, Klaviyo integration, data-backed conversion rules from 20,000+ stores.
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Dec 15, 2020 · Alex Diaz
Ecommerce sales funnel: how to build one that converts
How to build an ecommerce sales funnel that converts: the five stages, the strategic choices, and the exact build sequence on Shopify.
Most shoppers leave because they can't find the right product