Solution · Industry
Beauty quizzes that match shoppers to the right product
Foundation shade, lip color, a full regimen: a beauty quiz answers the questions a product grid can't, and sends shoppers to a personalized results page.
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- 20,000+
- brands
- 45M+
- quizzes completed
- $1.5B+
- merchant revenue
- 4.9★
- 450+ reviews
Beauty shoppers face two problems at once: too much choice and too much risk. Pick the wrong foundation shade and it gets returned. A beauty quiz removes the guesswork by asking about undertone, coverage, finish, and concern, then recommending the exact products that fit.
RevenueHunt powers beauty quizzes for thousands of brands. It pulls real products and variants from your catalog, shows them on a results page with direct add-to-cart, and captures each shopper's beauty profile as zero-party data for segmented email follow-up.
Popular beauty & cosmetics quiz types
Common patterns merchants build with RevenueHunt. Mix and match them in a single quiz.
Shade matcher
Undertone, depth, and finish questions map to the right foundation, concealer, or lip shade. Picture-choice answers make it fast on mobile.
Full-regimen builder
Recommend a complete set (prep, base, color, set) using recommendation slots, so shoppers buy the routine rather than a single item.
Skin or hair concern quiz
Branch by concern and skin or hair type so the results page speaks to each shopper's specific goal.
Gift or starter set finder
Help gift-buyers and first-timers who don't know the catalog by recommending a curated starter set or bundle.
What a beauty & cosmetics quiz does for your store
Shade and fit are exactly where returns happen. By asking undertone and coverage up front and excluding anything that doesn't match, the quiz sends shoppers to products they're far more likely to keep.
Picture-choice questions let shoppers tap an image instead of describing themselves, which keeps completion rates high on mobile where most beauty traffic lands.
The shopper's profile (undertone, skin type, favorite finish) syncs to your email tool as customer tags, so every campaign after the quiz can be personalized instead of generic.
See it live
A live image-based shade-match quiz on our demo store, with exact-match results.
Try the foundation match quizEverything a RevenueHunt quiz includes
Free to start
A genuinely free plan with 100 responses a month, on live stores. Paid plans from $39/month.
AI Quiz Copilot
Describe your store and the Copilot scaffolds a full quiz, logic and product mappings, in about 60 seconds.
Real-time catalog sync
Recommends real products and variants from your live catalog, kept in sync automatically.
Unlimited quizzes & logic
Build as many quizzes as you want on every plan, with unlimited conditional and branching logic.
Klaviyo & email sync
Answers and customer tags flow to Klaviyo, Mailchimp, Omnisend, HubSpot, and more for segmentation.
Drop-off analytics
See question-by-question drop-off so you can fix friction and recover lost responses.
Frequently asked questions
Can a beauty quiz match foundation shades?
Yes. Ask about undertone, depth, and finish, link each answer to the matching shades, and exclude the rest. The results page shows the exact shade match with add-to-cart.
Does it support picture-choice questions?
Yes. Choices can be displayed as clickable images, which is ideal for shade, finish, and style questions and lifts mobile completion.
Will it work on WooCommerce or BigCommerce, not just Shopify?
Yes. RevenueHunt runs natively on Shopify, WooCommerce, BigCommerce, Magento, Wix, Squarespace, and as a standalone hosted quiz.
Can I bundle products into one result?
Yes. Use recommendation slots to reserve a place for each product role and return a complete set or bundle, with add-to-cart for the whole routine.
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