Solution · Quiz type
Shade finder quizzes that match color with confidence
Buying makeup online means guessing your shade. A shade finder asks about undertone and depth and returns the exact match, which cuts returns.
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Shade matching is the highest-stakes question in beauty ecommerce. Get it wrong and the product comes back. A shade finder quiz asks about undertone, depth, coverage, and finish, then recommends the exact shade from your catalog with picture-choice answers that are fast on mobile.
RevenueHunt links each answer to specific shade variants and excludes the rest, so the results page shows one confident match rather than a swatch wall. The shopper's shade profile syncs to your email tool for restocks and matching products.
Popular shade matching quiz types
Common patterns merchants build with RevenueHunt. Mix and match them in a single quiz.
Foundation shade match
Undertone and depth questions map to the exact foundation or concealer shade, with picture-choice answers for speed.
Lip or color match
Match lip, blush, or eye color to a shopper's coloring and preference.
Hair color match
Guide at-home hair color by current shade, target shade, and undertone to the right formula.
What a shade matching quiz does for your store
Picture-choice answers carry shade questions. Letting shoppers tap an image of an undertone or finish beats asking them to describe it, and keeps completion high on the mobile screens where beauty sells.
Exclusions turn a swatch wall into one answer. Linking undertone and depth to specific variants and excluding the rest means the results page shows the match, not the whole range.
Shade is a profile worth keeping. Syncing a shopper's matched shade to Klaviyo lets you market restocks and coordinating products to exactly the right people.
See it live
A live image-based foundation shade-match quiz on our demo store.
Try the shade match quizEverything a RevenueHunt quiz includes
Free to start
A genuinely free plan with 100 responses a month, on live stores. Paid plans from $39/month.
AI Quiz Copilot
Describe your store and the Copilot scaffolds a full quiz, logic and product mappings, in about 60 seconds.
Real-time catalog sync
Recommends real products and variants from your live catalog, kept in sync automatically.
Unlimited quizzes & logic
Build as many quizzes as you want on every plan, with unlimited conditional and branching logic.
Klaviyo & email sync
Answers and customer tags flow to Klaviyo, Mailchimp, Omnisend, HubSpot, and more for segmentation.
Drop-off analytics
See question-by-question drop-off so you can fix friction and recover lost responses.
Frequently asked questions
How does a shade finder match foundation?
Ask about undertone, depth, coverage, and finish, link each answer to the matching shade variants, and exclude the rest. The results page shows the exact match with add-to-cart.
Does it use picture-choice answers?
Yes. Choices can be clickable images, which is ideal for undertone and finish questions and lifts mobile completion.
Can it reduce shade-related returns?
Yes. Recommending one confident match instead of a swatch wall sends shoppers to the shade they're most likely to keep.
Does it work beyond foundation?
Yes. The same approach matches lip color, blush, eye color, and at-home hair color.
Related solutions & resources
More quiz types
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