Tag
#klaviyo
5 articles
-
Jun 16, 2026 · Paulina Chodura
12 zero-party data examples: clever mechanisms to steal
12 zero-party data mechanisms from real DTC brands - Sephora, Stitch Fix, Glossier, Casper, and others - reframed as patterns you can ship on your own store.
-
May 5, 2026 · Paulina Chodura
Klaviyo zero-party data: from empty list to +267% RPR
How quiz-driven zero-party data turns empty Klaviyo profiles into revenue-generating segments. The graveyard problem and the native-integration fix.
-
Mar 3, 2026 · Paulina Chodura
Why popups are walls and quizzes are doors: rethinking DTC lead capture
Your email list is big but dumb. Replace generic popups with a quiz that captures zero-party data, syncs to Klaviyo, and earns 3x revenue per recipient.
-
Jun 13, 2024 · Paulina Chodura
Customer tags in a product quiz: Klaviyo + Shopify orders
Customer tags activate quiz answers in Klaviyo (3x revenue per send) and on Shopify orders. The full Shopify + Klaviyo playbook with a haircare example.
-
Mar 18, 2022 · Paulina Chodura
Quiz follow-up emails: the lifecycle flows that lift revenue
A post-quiz email playbook built on a fictional haircare store: tag quiz answers, sync Klaviyo, and run the lifecycle flows that compound revenue.
Most shoppers leave because they can't find the right product