Tag
#klaviyo
5 articles
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Jun 16, 2026 · Paulina Chodura
12 zero-party data examples: clever mechanisms to steal
12 zero-party data mechanisms from real DTC brands - Sephora, Stitch Fix, Glossier, Casper, and others - reframed as patterns you can ship on your own store.
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May 5, 2026 · Paulina Chodura
Klaviyo zero-party data: from empty list to +267% RPR
How quiz-driven zero-party data turns empty Klaviyo profiles into revenue-generating segments. The graveyard problem and the native-integration fix.
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Mar 3, 2026 · Paulina Chodura
Why popups are walls and quizzes are doors: rethinking DTC lead capture
Your email list is big but dumb. Replace generic popups with a quiz that captures zero-party data, syncs to Klaviyo, and earns 3x revenue per recipient.
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Jun 13, 2024 · Paulina Chodura
Customer tags in a product quiz: Klaviyo + Shopify orders
Customer tags activate quiz answers in Klaviyo (3x revenue per send) and on Shopify orders. The full Shopify + Klaviyo playbook with a haircare example.
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Mar 18, 2022 · Paulina Chodura
Quiz follow-up emails: the lifecycle flows that lift revenue
Five post-quiz Klaviyo flows that compound revenue: results delivery, cart abandonment, browse abandonment, replenishment, cross-sell and win-back. With industry timing, integration tiers and a worked revenue example.
Most shoppers leave because they can't find the right product