Blog
Strategies, case studies, and product updates for ecommerce stores running quizzes.
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Mar 3, 2026 · Paulina Chodura
Why popups are walls and quizzes are doors: rethinking DTC lead capture
Your email list is big but dumb. Replace generic popups with a quiz that captures zero-party data, syncs to Klaviyo, and earns 3x revenue per recipient.
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Mar 2, 2026 · Paulina Chodura
FEBRUARY 2026 – More capable Copilot, flexible slots, and faster catalogue syncs
February focused on giving you more visibility into what's happening under the hood: tracking integration events per response, redesigning catalogue management, and rolling out a more capable Copilot engine - plus a batch of builder and reliability improvements across the board.
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Feb 27, 2026 · Paulina Chodura
Quiz funnels vs collection pages: why your paid traffic bounces
Your CTR is fine but CVR is tanking. Why quiz funnels outperform collection pages for paid traffic, and the post-click fix that reverses ROAS decline.
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Feb 2, 2026 · Paulina Chodura
JANUARY 2026 – Cleaner logic, better data, and more accessible quizzes
January focused on making your quiz funnels easier to scale and trust: smoother promos, clearer analytics, more maintainable logic, richer data capture, and a big push on accessibility so more customers can complete your quiz comfortably.
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Dec 11, 2025 · Paulina Chodura
DECEMBER 2025 – Chart blocks, lighter quizzes, and a much smarter Copilot.
December was all about power plus performance: making quizzes lighter and faster, giving you deeper analytics, and massively upgrading how you customize with code, Liquid, and JS - all backed by a much smarter Quiz Copilot.
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Nov 7, 2025 · Paulina Chodura
First-party Shopify quiz analytics: why third-party tracking misses revenue
Pixel and GA4 miss 20-40% of orders. The Built for Shopify Analytics dashboard tracks every order at the source, plus the GA4 and Shopify Legacy setup paths.
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Oct 31, 2025 · Alex Diaz
OCTOBER 2025 – Code validation, chart blocks, and major analytics improvements.
One of our biggest improvements rounds this year - focused on reliability, developer experience, AI performance, analytics stability, and better control over quiz customization.
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Sep 30, 2025 · Alex Diaz
SEPTEMBER 2025 – Scoped styling, multi-quiz pages, improved mobile UX, and richer Klaviyo templates.
September delivered powerful UI improvements, better mobile behavior, HTML-enabled templates, and new tools for creating multiple quizzes on the same page.
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Aug 31, 2025 · Alex Diaz
AUGUST 2025 – New privacy API, TikTok Pixel, CSV exports, and major Quiz Copilot upgrades.
August introduced major advancements in privacy, Pixels, integrations, and Quiz Copilot intelligence.
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Jul 31, 2025 · Alex Diaz
JULY 2025 – Better previews, better tracking, and a smoother onboarding experience.
This month brought major improvements to previews, tracking, and onboarding experience.
Most shoppers leave because they can't find the right product