Blog
Strategies, case studies, and product updates for ecommerce stores running quizzes.
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Jun 19, 2026 · Paulina Chodura
Sales funnel stages: AIDA + the post-purchase stage
AIDA (Attention, Interest, Desire, Action) mapped to real ecommerce mechanics, plus the 5th stage (post-purchase) that compounds LTV in 2026.
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Jun 17, 2026 · Paulina Chodura
First-party vs third-party data: what's the difference
First-party vs third-party data compared on ownership, accuracy, durability, and privacy, and why first-party wins as cookies disappear in 2026.
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Jun 16, 2026 · Paulina Chodura
12 zero-party data examples: clever mechanisms to steal
12 zero-party data mechanisms from real DTC brands - Sephora, Stitch Fix, Glossier, Casper, and others - reframed as patterns you can ship on your own store.
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Jun 1, 2026 · Paulina Chodura
MAY 2026: Klaviyo OAuth, more reliable tracking, and a wave of stability fixes
RevenueHunt product update: native Klaviyo OAuth, tracking that fires before redirects, smoother popups, plus a long list of quiz builder and Copilot reliability fixes.
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May 27, 2026 · Paulina Chodura
11 ecommerce sales funnel examples that convert in 2026
11 ecommerce sales funnel examples from real Shopify stores and DTC brands, plus the funnel stages that drove the results and how to build your own.
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May 5, 2026 · Paulina Chodura
Klaviyo zero-party data: from empty list to +267% RPR
How quiz-driven zero-party data turns empty Klaviyo profiles into revenue-generating segments. The graveyard problem and the native-integration fix.
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May 1, 2026 · Paulina Chodura
APRIL 2026 – Safer quizzes, smoother popups, and backend-powered saves
RevenueHunt product update: backend-powered saves, safer dynamic content rendering, smoother popup behavior, cart attributes in custom JS, and a smarter Copilot.
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Apr 16, 2026 · Paulina Chodura
9.8% quiz CVR, $691K in 90 days: anti-ageing case study
How a US anti-ageing device brand hit 9.8% quiz-to-purchase conversion on cold Meta traffic and $691K in 90 days using a 12-step qualifying funnel quiz.
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Apr 1, 2026 · Paulina Chodura
MARCH 2026 – Legacy quiz import, pre-fill on retake, and the new Copilot engine for everyone
March was a big month for builder usability and Copilot maturity: we shipped legacy Shopify quiz import, added pre-fill on retake, gave the builder better navigation tools, and fully rolled out the new Copilot engine to all new conversations – plus a long list of widget stability
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Mar 3, 2026 · Paulina Chodura
Why popups are walls and quizzes are doors: rethinking DTC lead capture
Your email list is big but dumb. Replace generic popups with a quiz that captures zero-party data, syncs to Klaviyo, and earns 3x revenue per recipient.
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