Blog
Strategies, case studies, and product updates for ecommerce stores running quizzes.
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Feb 23, 2023 · Paulina Chodura
Product quiz mistakes ranked by industry data
The content, technical and marketing mistakes that make a product recommendation quiz underperform, ranked by impact, with industry benchmarks across 1,905 Shopify quizzes and the data-backed fix for each.
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Apr 1, 2022 · Paulina Chodura
12 ways to promote your product recommendation quiz
12 placements that drive traffic to a product recommendation quiz, led by paid ads (2.75x cold-traffic lift). On-site, warm-audience, earned reach and conversion-lift mechanics.
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Mar 18, 2022 · Paulina Chodura
Quiz follow-up emails: the lifecycle flows that lift revenue
A post-quiz email playbook built on a fictional haircare store: tag quiz answers, sync Klaviyo, and run the lifecycle flows that compound revenue.
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Feb 21, 2022 · Paulina Chodura
Skincare quiz guide for Shopify and WooCommerce (2026)
Skincare quiz guide for Shopify and WooCommerce: 6 quiz types, build steps, Klaviyo integration, data-backed conversion rules from 20,000+ stores.
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Jan 14, 2022 · Paulina Chodura
10 product recommendation quiz examples by industry
Product recommendation quiz examples across 10 industries: skincare, haircare, supplements, coffee, fragrance, jewellery and more, each with a live demo to try.
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Sep 16, 2021 · Paulina Chodura
How to build a successful product recommendation quiz
11 evidence-based rules from 20,000+ stores and $370M+ in merchant revenue. The data-driven checklist for high-converting product recommendation quizzes.
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Mar 1, 2021 · Alex Diaz
Product recommendations: ecommerce marketing guide 2026
Five product recommendation strategies that move ecommerce revenue in 2026, the data each one needs, and how to choose the right one for your store.
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Mar 1, 2021 · Paulina Chodura
5 D2C advantages marketplaces can't copy (2026)
Amazon owns the transaction. TikTok owns the algorithm. Here's how to own the relationship and why that's the only D2C advantage that compounds.
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Dec 22, 2020 · Alex Diaz
Best free Shopify product recommendation apps in 2026
A curated list of free Shopify product recommendation apps: quiz funnels, upsell and cross-sell tools, post-purchase recommenders, and bundle builders.
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Dec 15, 2020 · Alex Diaz
Ecommerce sales funnel: how to build one that converts
How to build an ecommerce sales funnel that converts: the five stages, the strategic choices, and the exact build sequence on Shopify.
Most shoppers leave because they can't find the right product