Tag
#marketing
11 articles
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Jun 27, 2024 · Paulina Chodura
Marketing consent in a product quiz
When, how and whether to require email-marketing consent inside a product quiz: 6 design strategies that lift conversion without breaking GDPR or CCPA.
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Jun 13, 2024 · Paulina Chodura
Customer tags in a product quiz: Klaviyo + Shopify orders
Customer tags activate quiz answers in Klaviyo (3x revenue per send) and on Shopify orders. The full Shopify + Klaviyo playbook with a haircare example.
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Jun 8, 2023 · Paulina Chodura
Discounts in product quizzes: the conversion playbook
Why quiz-end discounts outperform banner discounts, the four placements that lift conversion, and how to set them up on Shopify, WooCommerce and more.
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Jun 1, 2023 · Alex Diaz
10 ecommerce CRO tips that lift Shopify sales 11-15%
Field-tested CRO tips that compound to 11-15% conversion uplift in 90 days across 20,000+ Shopify stores: UX, reviews, UGC, quiz-led email capture, Shop Pay and page speed.
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Feb 23, 2023 · Paulina Chodura
Product quiz mistakes ranked by industry data
The content, technical and marketing mistakes that make a product recommendation quiz underperform, ranked by impact, with industry benchmarks across 1,905 Shopify quizzes and the data-backed fix for each.
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Apr 1, 2022 · Paulina Chodura
12 ways to promote your product recommendation quiz
12 placements that drive traffic to a product recommendation quiz, led by paid ads (2.75x cold-traffic lift). On-site, warm-audience, earned reach and conversion-lift mechanics.
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Mar 18, 2022 · Paulina Chodura
Quiz follow-up emails: the lifecycle flows that lift revenue
Five post-quiz Klaviyo flows that compound revenue: results delivery, cart abandonment, browse abandonment, replenishment, cross-sell and win-back. With industry timing, integration tiers and a worked revenue example.
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Feb 21, 2022 · Paulina Chodura
Skincare quiz guide for Shopify and WooCommerce (2026)
Skincare quiz guide for Shopify and WooCommerce: 6 quiz types, build steps, Klaviyo integration, data-backed conversion rules from 20,000+ stores.
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Jan 14, 2022 · Paulina Chodura
10 brands that need a product recommendation quiz
10 brand types that benefit from a product recommendation quiz: skincare, haircare, supplements, coffee, jewellery and more, with live quiz examples.
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Sep 16, 2021 · Paulina Chodura
How to build a successful product recommendation quiz
11 evidence-based rules from 20,000+ stores and $370M+ in merchant revenue. The data-driven checklist for high-converting product recommendation quizzes.
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Mar 1, 2021 · Alex Diaz
Product recommendations: ecommerce marketing guide 2026
Five product recommendation strategies that move ecommerce revenue in 2026, the data each one needs, and how to choose the right one for your store.
Most shoppers leave because they can't find the right product